
Lady Gaga. Elton John. Madonna. Kiss. And the list goes on.
What do they have in common? An ultra-dramatic flair, a taste for the unusual, a highly distinctive if not outrageous public persona. Or, to coin a phrase, they've got a gimmick!
Salvador Dali knew about that long before most everyone else: the mustache. The wild facial expressions. The gaggle of animal accouterments (ocelots and ant eaters, to name two species). The ornate regalia. The provocative press conferences. The kingly sceptres. And did I mention that mustache!
Lady Gaga may have raw talent. Or she may not. I confess to not (yet) knowing much about her music. But she knows that entertainment -- especially these days -- is about thinking outside the.......stratosphere! Elton John figured that one out a long time ago. Kiss sure knew how to earn the label, "different."
In all these cases, real talent underpinned the outward drama. Sir Elton John is masterful. Madonna is legendary. Kiss still rocks like few others. Lady Gaga is all the rage right now.
Gimmicks get you noticed. They get the media talking about you. And, as none other than Dali declared, "Let them speak of Dali -- even if they speak well of him!" Mrs. Reynolds Morse once told me the story of how Dali explained that, if Joan Miro were in a cab in New York City, no one would know who he was. But whenever Dali was spotted in a taxi in the Big Apple, people shouted, "Look! Look! It's Dali!"
Once again, Salvador Dali got it right. And as usual, well ahead of his time.
Even Lady Gala -- oops, I mean Gaga -- with her reindeer hat, seems to have taken a page out of the King of Surrealism's book!